Atherton Public Relations
Client Case Studies

Heather Atherton and her team at Atherton Public Relations partners with clients and works with them on a regular basis to achieve media success. We invite you to read through some of our case studies and get an idea of how Atherton Public Relations can help your business step into the spotlight.

 

Buca di Beppo’s 15th Anniversary National Campaign

SITUATION: In order to properly celebrate its 15th anniversary in mid-July 2008, Buca di Beppo brought in Heather Atherton of Atherton Public Relations and Katy Springer, fellow PR consultant, and their virtual PR team to run a nationwide PR campaign in the summer of 2008. Objectives were twofold: 1) create an unusual event at the original Buca di Beppo in Minneapolis, MN that would generate media attention and create a model for other locations to copy, 2) book broadcast media tours to support local operators and generate traffic.

Read the entire Buca di Beppo’s 15th Anniversary National Campaign case study.

 

Citizen Voice 2008 Election Project

SITUATION: The 2008 Election Project was to create a web portal at www.citizenvoice.org where voters could find neutral information on the 12 ballot initiatives. Video interviews with representatives of both sides of each of the 12 ballot propositions were moderated by Northern California-known nonpartisan political analyst, Gary Dietrich (founder of Citizen Voice). Written analyses of each side were also posted to the site. The fall 2008 election had an exceptional number of propositions in one election, with several very hot topic issues include Prop 8 on gay marriage. Citizen Voice had a goals of 1) reaching one million citizens to use the portal, 2) to perform media interviews throughout California.

Read the entire Citizen Voice 2008 Election Project case study.

 

Esquire IMAX Theatre Showing of AVATAR 3D

SITUATION: 2009 was a relatively “vanilla” year for IMAX films so Atherton Public Relations had created several new initiatives to “get outside the box” to strategically go out into the community and find the unique audiences for each film. By the time AVATAR was scheduled to begin, several initiatives were under way which set up a perfect storm because it was such a successful film worldwide.

Read the entire Esquire IMAX Theatre Showing of AVATAR 3D case study.

 

Fountains at Roseville’s First Full Calendar Year Success

SITUATION: Fountains at Roseville had enjoyed quite a honeymoon period from opening June 30 through December 31, 2008. It had enjoyed being a “media darling” during that time with constant grand openings resulting in media interest. However, the fourth quarter of 2008 was when the economy was shaken to the core after the stock market drop in October. The holidays were still fairly strong but by January, Fountains (and most other retail establishments) were virtual ghost towns. Fountains needed to find a way to resurrect the momentum it had at the grand opening and find a way to sustain that momentum in an affordable way throughout 2009.

Read the entire Fountains at Roseville’s First Full Calendar Year Success case study.